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Heavily hyped upon his arrival to the mainstream rap scene in 2008, Asher Roth is a young college-educated rapper who made news as the first white rapper featured on a DJ Drama mixtape. Born in Morrisville, PA, he began rapping as a teenager and began to develop a fan base while attending college, thanks largely to social-networking websites such as MySpace and Facebook. His early releases include the 2006 mixtape album Believe the Hype. Rap industry businessmen Scooter Braun and Steve Rifkind took notice of his talent and signed him to a major-label recording contract with SRC/Universal. In 2008 Roth burst onto the mainstream rap scene with The Greenhouse Effect Mixtape. Hosted by Don Cannon and DJ Drama of the renowned Gangsta Grillz mixtape series, The Greenhouse Effect Mixtape was made available online as a free download on “The Daily Kush,” a multimedia blog set up to promote Roth.