In an age of widespread distrust of not only paid advertising and self-proclaimed experts, but also government leaders and our entire financial system, TRUST AGENTS is an invaluable guide to gaining a network of loyal buyers and true believers. Throughout the book, Brogan and Smith illuminate the path to becoming a trust agent (someone who understands that “The Web has changed to be more humanized,” and they use that understanding to build their business using the web, according to Brogan) with real experiences and telling anecdotes. They also touch on how trust agents use specific software, technological tools, and Web 2.0 resources to help them establish credibility and strengthen bonds with potential customers and clients…or wield their influence against competitors. Pick up a copy of the book TRUST AGENTS out in stores now.
