Lo-fi? Glo-fi? Gorillavsbearcore? So many names were bandied about for this ever-popular distorted indie trend. But when the New York Times weighed in after this year’s SXSW, bloggers seemed to settle on the phrase “chillwave” to describe the genre. Whatever it’s called, I’ve always been a fan and I’m sticking to my guns on that one.
Speaking of SXSW, Bethany Cosentino of Best Coast emerged as one of the highlights. A singer who has embraced the chillwave sound, Cosentino intersperses the buzzy feedback with pop-orientated lyrics for a delightful combination of sarcasm and sun.
The video for “When I’m With You” (which was named Best New Music by Pitchfork back in November) is the exact visual accompaniment you’d want to fit the song. It’s… well. Best Coast at her best. Beaches, cats, and a ridiculous love affair that just falls short of becoming believable.
Best Coast is still at work on a debut album, but has a 7″ available on Black Iris.