Every quarter, mtvU identifies 5 artists that are primed to jump from campus favorites to household names. That said, this summer our ears belong to Azealia Banks, Emeli Sande, Grimes, Joey Bada$$ and Oberhofer. Scope them all out below and tell us your favorite.
Harlem’s Azealia Banks has pined to be in the limelight since she was a young girl at the New York high school that inspired Fame. After working in theater and a foray into television Banks found hip hop to be her road to glory. She launched an impressive debut in 2008 working with Diplo on “Seventeen” then guesting on Major Lazer’s “Can’t Stop Now.” But shizz got super real in 2011 when she released the raunchy song and video for “212″ that catapulted her to the top of many hip hop lists.
We are currently working to add this video. In the meantime you can watch it here.
“Next To Me”
Not content with just being a brilliant singer and songwriter, Emeli Sandé studied neuroscience at Glasgow University for six years before releasing her debut album Our Version of Events. The album has garnered praise from high places with artists like Coldplay and Adele expressing admiration and The Times of London stating that Sandé “combines Winehouse sass and Nina
Simone purr” resulting in a musical start any young struggling neuroscienctist would be proud of.
Emerging from the edgy DIY scene in Montreal in 2010, Grimes, the synth-pop project of one Claire Boucher, has been continuously gaining influence and fans with an alchemical creative process that uniquely merges art, fashion, punk, techno and pop (among other things) in an other-wordly yet easily accessible manner. Grimes not only has 4 releases to her credit since 2010, she also works in visual art and has produced a line of jewelery with sculptor Morgan Black most notable for its vulva-shaped rings that you just have to see for yourself. Now get some motocross action in the awesome video for “Oblivion.”
Hard to imagine such gritty and well-seasoned hip hop coming from a 17 year old and his friends but Joey Bada$$ is doing just that. Riding their prodigious hip hop skills, the Brooklyn MC and his fellow colleagues in Pro Era have stormed out of the New York City buroughs and onto the national stage and will be releasing their first mixtape titled 1999 on June 12th. The success and attention that has been so quickly showered on the young MC can best be elucidated by the story he told Complex magazine about skyping into MTV Rapfix from a hallway in his high school. Off the hook. See if you agree with the hype in the new video for “Hardknock.”
“Away Frm U”
Formed in 2008, Brooklyn band Oberhofer has recently signed to Glassnote and released their debut album Time Capsules II. The band, led by singer & namesake Brad Oberhofer, is known for their catchy pop-rock choruses and Brad’s stated desire to make as many people as possible happy via his music and you will undoubtedly be grinning and swaying to the whistle action in “Away Frm U.” Oberhofer has already played Coachella and will be touring this summer including a Lollapalooza date, so you have ample opportunity to get happy with Brad in person.
Who catches your ear? Vote and tell us in the comments section below.