The Ronnie Day Project on mtvU - Episode 1: November Storms

The Ronnie Day Project - Episode 1: "November Storms"

Ronnie Day Blog
What was once a considerable crowd of people has been swept into a pile of dust, empty bottles and discarded "Ronnie Day" stickers. I always scan the floor for these stickers, which we peddle like Jesus pamphlets, and I wonder whether they were lost in the heat of some profound, musically inspired frenzy, or just thrown there purposefully. I grab the stickers from the floor and put them inside of a merchandise box. Then, hugging that box, I walk from the smoky club and out into the night.

We couldn't find parking near the venue, so the van ended up a good ten blocks away in a grocery store lot. Walking, my eyes peering over the top of the merch box, I struggle with steps and curbs along the way. When I do reach the van, I find my band to be sitting inside on their laptops, but something is missing.

"Where's Jon?" I ask.
"With some girl somewhere."
We all laugh.

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Production Blog by Joshua Caldwell
I just wrapped production on Episode 1 of the Ronnie Day Project. The first shoot is always tough for several reasons: 1) everyone is just meeting for the first time, 2) nobody knows how somebody else works and 3) nobody knows how the equipment is organized. But eventually the machine that is production gets moving and from then on you're moving pretty fast.

Though I'm describing what we shot for Episode 1 we actually shot all six episodes over the course of a five day production schedule. And like any narrative film project, everything was shot out-of-order by way of location. So, for instance, if we were shooting in the location for Brendan's bedroom, then we're shooting six videos worth of material at the location. I want to bring this up because it's a very unique thing to be shooting six, related, narrative videos, but also shoot all of them at the same time. To give you a comparison, traditional narrative music videos are shot over the course of 2 or 3 days depending on how much is required by the narrative.

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