I’ve already mentioned several times on All Things Go that I don’t listen to a whole lot of hip-hop and that I’m not necessarily the man to come to if you want to know what’s hot in that part of the music world. But I’ve also mentioned on ATG that I’ve become a big fan of Minnesota’s own Stefon Alexander, who may be more commonly known to you all as P.O.S. And a fan is a fan. The man has not only made a place for himself in the hip-hop world, but his music has won a lot of praise in the indie music community. I suppose that’s why he’s been brought along on some pretty sweet tours, including opening stints for Minus the Bear and Underoath. His latest album Never Better has definitely thrust him further into the spotlight and will hopefully get him the attention he deserves.
mtvU already debuted the video for P.O.S.’s first single off of Never Better, “Drumroll (We’re All Thirsty).” As far as hip-hop goes, this song is about as punk-rock as it gets (impressive coming from the guy who’s sampled the Bouncing Souls). For his next single Mr. Alexander has chosen a song with a somber tone but no less snarky of a message. “Optimist (We Are Not for Them)” appears to be about a lot of things, but the refrain reinforces what the song’s title suggest. “We make our own and if they don’t feel it, then we are not for them (we cut our own)”; this music isn’t for everybody, so if somebody doesn’t care, screw ‘em. The video itself is nice; although it isn’t driven by any plot or overarching theme, it contains a bunch of little tidbits of artistic goodness, including what looks like a Michel Gondry re-imagining of a Toy Story race and P.O.S. doing, as he puts it, “that thing with the cups.”